Studies begin to surface Google Posts strategies Google Posts have existed

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Conclusion Creating a pillar page strategy does not have to be difficult if you follow these easy steps: Use your buyer persona to identify solutions you can easily write diverse content about. Analyze the SERP to understand what sort of questions are being asked and what content is being written around your chosen topic. Audit your content for gaps and optimization opportunities so your team can easily cluster related content together and identify duplicate content. Pillar pages are crucial to your content strategy as a whole.


By identifying the topics for which your company provides solutions, you’ll be able to create long-form content that is posed to answer all questions in the buyer's journey, while improving keyword rankings and domain authority. 5 Local Business Marketing Takeaways from MozCon Virtual 2021 Local SEO | SEO Events The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals.


While only one of the sessions was specifically focused on local business strategy, south africa gambling data it’s my local SEO bias to see everything through that lens. I took pages of notes of tips that I know will have tremendous applicability for local business owners and their marketing partners. The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to give you a taste of what you stand to learn from some of the most relevant and exciting presentations, which you can put to work for the local businesses you’re promoting.


1. for about five years, but it’s only recently that we’ve started to see studies done that identify winning tactics utilizing them. Joy Hawkins was our one strictly-local expert at MozCon 2021, and she used her speaker spot to set out a smörgåsbord of Google Posts tips for viewers based on her agency’s testing. Here were some of my favorites: Offer and COVID-type Posts received the most clicks in 2020, and posts featuring specials are clear winners.