Fernanda Andreazzi
/ Lead Generation / 13 Mental Triggers for Sales That Still Work in 2025
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1 What are mental triggers?
2 What are the mental triggers for sales?
Updated on 01/08/2025
The main objective of any company is to sell what it produces.
However, for this to be achieved, several steps need to be armenia number dataset until the long-awaited yes appears 一 and to achieve this response, some neuromarketing tools can help, such as mental triggers for sales.
A tactic often used to create shortcuts during the customer's decision-making moment, a mental trigger needs to be well thought out before being put into practice, considering that, nowadays, consumers are smarter and know when something doesn't seem natural.
With that in mind, we have selected 9 mental triggers that still work very well to boost your sales.
Follow the reading and check it out!
What are mental triggers?
What are mental triggers?
In short, a mental trigger is information that appears to be in a text, but which provokes an automatic reaction from the user of a service or product.
Our brain is programmed to make several decisions throughout the day 一 and all automatically.
Some examples are blinking your eyes, going to the bathroom or not, drinking water when you are thirsty, among others.
And it is exactly this logic that mental triggers for sales follow, since they are used precisely to encourage a purchase to be made.
However, please note that this tool has nothing to do with manipulation, as we will explain throughout this text.
Lead Generation Panorama in Brazil 2023 - Leadster
Read also: Unique Selling Proposition: What it is, Advantages and How to Create itHow do mental triggers work?
The human brain makes different types of choices all the time, some requiring more attention and others not.
We can separate these decisions into two groups:
Fast thinking, which is when our brain looks for shortcuts to find a solution as quickly as possible;
Slow thinking , or slow thinking, when the brain identifies a greater difficulty in decision-making and needs more time to process the response.
Another issue that influences our decisions is the level of knowledge that the person already has on the subject, that is, the more knowledge one has, the less work one has to do to decide something.