This change in the technological environment changes the relationship between listeners and content, moving from a passive attitude to active behavior.
“The new generations will never know an gambling data uae environment where we passively listen to a talk show or a music program. They are used to an environment where we go and find the audio content, where we can manipulate it. Hey Alexa play… Hey Google Play…” explains John Saroff, CEO of Chartbeat.
If the demand for music programs, news and weather is increasingly done via voice command, we are all already potentially equipped.
“You all already have a personal audio assistant in your pocket. 30% of searches by British people under 44 are done via the Google-Android system,” explains Mukul Devichand.beyond simple search, voice command creates the desire to engage in conversation.
"The user does not ask his personal assistant "tell me what the BBC is saying about Brexit" but "tell me what is happening with Brexit". The challenge for the BBC will be to be the media used!" concludes Mukul Devichand.
A fact noted by the director of BBC Voice
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