If it was just in the past year and you plan on pitching the same journalists you might want to choose

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Choose a campaign that will be topical by the time you’re pitching to journalists. For instance, if you’ll be pitching in March, doing a campaign around March Madness would make sense. Use tools like BuzzSumo and search for keywords related to your industry. Review what types of content tend to get a lot of social shares and interaction. Browse Reddit to find relevant subreddits related to your industry and see what types of content get the most upvotes.


If you have a team, brainstorm about potential topic ideas. Rule #3: Check to see if similar campaigns have been done recently Before moving ahead with a campaign, you’ll want to make sure that it hasn’t been done too recently.

Nothing is worse than going through all of the steps to create and pitch a campaign myanmar gambling data just to find that journalists have already covered it. When you come up with your idea, quickly perform a search to see if other similar content like yours exists.


If it exists, research how recently it was done. another idea. It’s unlikely that the journalist will want to cover it again. Rule #4: Rank your campaigns Once you’ve brainstormed multiple ideas for digital PR campaigns that you want to move forward with, it can also be helpful to rank them. Not all campaigns will be created equal, and some might be naturally stronger than others.


We find it helpful to give each campaign a 1-5 rating across five different criteria: Backlink potential: How likely is this to produce backlinks? Outreach diversity: How many different publications would be interested in covering this?


Outreach angles: How likely is it that we can find multiple different angles to pitch this from? Subject topicality: How relevant is this campaign in today’s news cycle? Audience size: How large is the size of the audience for our target publications You can see an example of how we rate each content campaign below: Table showing backlink potential, diverse outreach, outreach angles, subject topicality and audience size for digital PR campaigns.