On YouTube, people can watch journalists discussing in a studio for an hour,

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Says Johanne Lapierre. An award-winning program whose formats are sustainable The “23-23” program was set up in preparation for the provincial elections in Quebec. It won the 2018 Boomerang for best editorial strategy. According to the president of the Boomerang jury, Jennifer Varvaresso, this editorial production “ quickly won over the jury with its relevance, its creative approach and its quality of execution. This format succeeds in reaching a young target, both knowledgeable and neophyte, often off-putting to more traditional information media.



All delivered with impeccable artistic direction, a pleasantly gambling data pakistan offbeat tone and a cleverly calculated digital deployment.” 23-23 also won the 2019 Numix Award in the “linear production” category. The success of 23-23 is explained by the desire to be as close as possible to the public. I nspired by the thirty-day challenges that are all the rage on the web, the objective was to provide readers with 23 pieces of content at a rate of one per day in order to prepare digital citizens for an informed vote in early October 2018.



Rad first surveyed its community with forty questions, thirteen minutes to answer them and 1200 respondents. Inspired by this feedback, the team developed 3 informative, accessible and attractive video formats. 1. “Based” formats on elections For example, the video "Why vote?": a format in the form of an audition session to encourage young people to vote. The people auditioned parade: comedians, theater artists, hip-hop dancers, UQAM students in political science. A video that addresses the core target of the lab, 18-39 year olds who now represent a third of the Quebec electorate and whose abstention rate remains high.