Getting Started with Facebook Advertising

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sumaiyakhatun26
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Joined: Sun Dec 22, 2024 8:30 am

Getting Started with Facebook Advertising

Post by sumaiyakhatun26 »

Artur: I brought up the topic of targeting, and Marcin mentioned that at the very beginning of our cooperation with Mebloscenka, we had problems resulting from the lack of access to account data that had to be overcome. Our situation was almost a start-up at that time, we were starting almost from scratch. And this is a good moment to refer to the analysis of Mebloscenka and talk about e-commerce in general, which nevertheless generates some sales. You take over such an account, you start from scratch under the analytical point, in terms of the history on Facebook Ads. What are the first steps that a person starting advertising on Facebook for an online store should take? The first campaigns that are launched at that time, the first definition of interests or groups that are set up? How do you approach this?

Marcin: I'm not afraid to test. There are different advertising objectives on Facebook and I'm not afraid to use them. I start with sales objectives and then add more blocks, namely activity and so on. I look for interests. Here japan rcs data I mean the context when we start from scratch and don't have much data to analyze, looking at it from the perspective of Facebook. I look for interests related to a given industry. When it comes to interior design, these could be people who have moved, people interested in some design. In the case of more expensive products, these people may have more luxurious, more high-flown interests.

Artur: Can you give an example? Because it's interesting. We can use Mebloscenka as a model, because I assume that's how you approached targeting in this project. By the way, Krystyna, who hands such things over to specialists, will find out what you actually do there.
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