Facebook Pixel and Events?

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Do you ever wonder why you see an ad on Facebook for a product you were browsing in an online store? It's not magic. It's remarketing on Facebook . The Facebook pixel allows you to reach people who have visited your website with ads. You can target more precisely, reaching the most engaged users to further improve the effectiveness of your campaign. Remarketing is a marketing must-have, thanks to it you are able to effectively run advertising campaigns on social media, using the pixel you can better control your advertising activities.

Custom Audiences
You might think that Facebook offers a lot of great ad targeting criteria. The pixel will open up completely new possibilities for you. With its help, you can create audiences that:

spent a certain amount of time on your site
visited a given subpage
clicked a specific button
They used the search function
They watched the video
and much, much more.

Conversion tracking
How do you know that your ads are profitable? Do you have more fans? Are more people visiting your page? Facebook Pixel allows you to configure features such as custom conversions and standard events that will show the real effects of your campaigns. Purchases, registrations, use of the contact form, newsletter subscriptions. You name it.

Ad delivery optimization
When you set up a campaign for a specific audience, you don't actually want all of its members to see the ad. You want those Internet users who convert to see it. Facebook lets you do that. You just have to tell it what action you want to optimize the campaign for. For that, you need Facebook pixel.

Dynamic ads
If you run a large online store, you can't do without Pixel. With hundreds or thousands of products in your offer, you will spend hours setting up ads for them manually. With Pixel, you can configure dynamic ads (find out how much Facebook advertising costs ), which will automatically generate based on a template and a loaded list of products. Convenience and effectiveness.

As you can see, there are a lot of features that Pixel gives you access to malaysia rcs data . I have listed only the most important ones. I hope I have convinced you to install Pixel on your website. Now I will explain how to do it.

Facebook Pixel is a must have! Without it, you won't be able to effectively use the potential of Facebook advertising.

Pixel Events are a feature that extends the functionality of this code. And they are really what allow us to do what is most important, which is to track exactly what actions users have taken on our website.



So we call such an event a specific action that we will measure. And what will it be? This decision is entirely up to you!



This could be, for example, a purchase or signing up for a newsletter, but also less obvious actions such as clicking on a tab, adding to the cart or filling out a form.



It is by tracking these events that you will be able to take advantage of all the previously mentioned benefits of the Facebook Ads system and target your ads so precisely.



Standard Facebook events and their collection by Facebook Pixel
There are 17 standard Facebook Pixel events. They include:



Adding payment information (The customer added payment information during checkout, for example, saved billing information)
Add to cart (Customer added a product to the cart)
Add to wish list (Customer added a product from the website to the wish list)
Registration completed (User has registered on the site)
Contact (The user has made any contact with the company – it may be a sent email, a made phone call or an SMS)
Product Personalization (The customer personalized their product using the company's tool)
Donation (User supported your company with their funds)
Finding a location (The user has found your business location on the Internet and intends to visit it, e.g. to search for a product)
Initiate checkout (Customer has initiated the payment procedure)
Acquiring contact (The user submitted a form with data or signed up for a trial version of a given service – this gave a signal that the company may contact him)
Purchase (Customer completed purchase on company website)
Schedule (Client scheduled a meeting with a company representative)
Search (User searched for a page on the Internet or in an application, for example)
Start of trial period (Customer has started a trial period for a given product or service)
Submitting an application (The User has submitted an application to use a given product, service or program of the company or a job offer)
Subscription (The customer has started a paid subscription on the site)
Content display (User visit to a specific location on a page, tab or product page, for example)


These are the most important standard events that are defined in the system. Each of them has a short code.



There is also one more standard event, namely Page View. However, it is included in the basic Facebook Pixel code and no additional action is required for data on this subject to be collected by Pixel.



You can also track other activities that don’t fit into the above framework. Simply create custom conversions.



And how do you set up Facebook Pixel events? I wrote about it in this article .

What does a Pixel code look like?
As you already know, Facebook Pixel is a piece of code, a form of short script. So see how it looks in practice.





And that's it! A dozen or so lines of code, but it gives you great advertising possibilities in Facebook Ads.

How to add Facebook Pixel code to your website or online store?
How do I install and configure Facebook Pixel? Pixel configuration is often seen as something complicated and available only to developers. In the meantime, there is nothing to be afraid of. You can certainly handle generating and installing FB Pixel.

Below is our guide on how to generate the Pixel Facebook code yourself, how to install it on your website (it doesn't matter if you have a website on WordPress or another CMS - you can install the tracking code from Facebook, i.e. Pixel FB, on virtually every website).

First, create a Facebook Pixel step by step
If you are not yet using Facebook Pixel, you will first need to generate its code, generate Facebook Pixel with our guide and place it on your website.

Go to your Facebook Events Manager.

1_Facebook Pixel. How to install it and what it actually does
1_Facebook Pixel. How to install it and what it actually does
Then, in the menu on the left, click "Connect Data Sources", it's the button with a plus icon in a green circle.

2_Facebook Pixel. How to install it and what it actually does
2_Facebook Pixel. How to install it and what it actually does
From the available data sources, select "Internet" and click "Get Started."

3_Facebook Pixel. How to install it and what it actually does
3_Facebook Pixel. How to install it and what it actually does
In the next window, select "Facebook Pixel" and click "Connect."

4_Facebook Pixel. How to install it and what it actually does
4_Facebook Pixel. How to install it and what it actually does
The next window will be purely informational, so proceed. In the next one, name your Pixel and click “Continue.”

5_Facebook Pixel. How to install it and what it actually does
5_Facebook Pixel. How to install it and what it actually does
In the next window, you will choose how to install the pixel code on your website. You can choose from two options: "Install the code manually" (in this case, you need to add the appropriate fragment of the Facebook pixel code to the code of your website) and "Use the services of a partner" (in this case, you can use a more convenient and simpler version of installing the Facebook pixel code on your website).

6_Facebook Pixel. How to install it and what it actually does
6_Facebook Pixel. How to install it and what it actually does
There are actually a ton of ways to install the Pixel. We’ll cover three of them. Remember! Once you’ve created the Facebook Pixel, you’ll always need to paste it into your website in the right place in your site’s code.

Installation with Google Tag Manager
It will be easier than you think. As long as you use Google Tag Manager (this service is also known as Google Tag Manager, most website owners currently use GTM to plug various tracking codes into their website). And it is worth doing so, because this tool makes many activities easier and allows you to avoid asking for help from a webmaster.

Select the option "Install code manually". You will see a window with a code snippet. Copy it.

7_Facebook Pixel. How to install it and what it actually does
7_Facebook Pixel. How to install it and what it actually does
If you don't use Google Tag Manager, you'll need to paste the code into your site's code, right above the </head> tag. Google Tag Manager is a guarantee that everything will work correctly, and by inserting Facebook Pixel, you won't crash your own site.

So go to the Tag Manager. Create a new tag, naming it, for example, "Facebook Pixel" or "Facebook Pixel Code". In fact, you can choose any name here, the important thing is that in the future you can easily recognize the tag in which the Facebook pixel base code is located.