Assertive communication: the secret of large companies

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Cisco Systems , founded by scientists Leonard Bosak and Sandra Lerner , values ​​corporate social responsibility , dedicating much time to promoting a healthy organizational culture in the workplace. But what does this have to do with assertive communication ?

This successful company, as well as Apple , Coca-Cola , Disney , Nike , among others, understood the importance of keeping a company growing day after day through excellent communication .

For them, the secret is not just in the russia number dataset of the operation , but also in relationship management through assertive communication in the work environment.

For this reason, in this article you will better understand the concept of assertiveness when we refer to the act of communicating, what the pillars of this practice are and other information that will be important for your training on the subject. Keep reading!

To begin with, what is assertive communication?
Assertive communication is the ability to express your feelings , thoughts and points of view in an objective and easy-to-understand manner . All this without being aggressive or arrogant and without leaving aside the emotions of the listener.

Assertive communication greatly benefits corporations when it comes to resolving conflicts and motivating teams and employees.

Furthermore, we can define it as a way of communicating in which messages are delivered in a transparent , secure way and based on mutual respect .

Therefore, the goal is that in the end there is no room for noise in communication and, much less, for conflicts, since negative behaviors are the worst way to direct any type of relationship, whether personal or professional.

Pillars of assertive communication - image of three women happily talking at their workplaces.
The pillars of communication that really works
To talk about the pillars of effective communication , we will quote Leo Gura , philosopher and speaker, who presents in his video “ Communication Skills – The 6 Keys Of Powerful Communication ”, what are the 6 pillars of efficient communication .

1st Pillar: Assertiveness
In order to achieve the objective of your message, you must try to be assertive as much as possible . This means that you must be firm and direct without feeling or causing embarrassment . It is the ability to assert yourself in a clear , objective and transparent manner , without delay.