Advantages and limitations of pop-ups

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Without a doubt, this type of message that stands out from the content the visitor is already reading, draws a lot of attention.

A pop-up action has higher conversion rates than a normal ad on the side of a web page's content.

In their research article “Three Risky crypto email list E-Commerce Techniques That Could Increase Your Conversion Rate,” Kiss Metrics provides details on the impact of pop-ups.



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In the case of the blog ProBlogger, its author managed to increase subscriptions to his newsletter by 900% thanks to pop-ups. On the other hand, there is also the case of a blogger who increased her subscriptions by 1,375% by incorporating pop -ups .

It is a risk worth taking, so we will specify its advantages.

It powerfully captures the attention of visitors.
Increase conversion rate faster .


However, if you want to implement pop-ups on your website, you should be aware of the risks involved if you misuse them or if they are not as effective as you expect.

It is a fact that many users automatically close pop-up windows, so the importance of the message you convey in them becomes very relevant.

So choosing the right message is crucial, as with any ad creation, the image should be engaging and interesting, and the message should preferably get straight to the point, offering a clear benefit along with a very precise CTA.

Pop-ups can therefore be counterproductive, and here are their limitations.

Pop-ups are invasive because they force the Internet user to take an action.
Bad reputation due to experiences with poor formats that use this type of windows.
Misuse of pop-ups can be detrimental to an online store.


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Good practices and mistakes
To avoid the counterproductive effects of bad practices when using pop-ups on a website, it is best to be clear about what can and cannot be done in order to avoid making mistakes as much as possible.

We list it for you below.



Good practices:

Make closing the pop-up as simple and visible as possible.
Use tracking cookies so that when the visitor visits your site again, the pop-up window does not appear again.
Activate the pop-up window after two minutes of browsing the web or after opening two pages.
Make the content of the pop-up attractive and interesting for the user. For example, you can mention the number of subscribers you have to your Newsletter or offer an unmissable promotion.
The design should be pleasing to the eye. The best recommendation is to try several until you find the right one.


Errors:

Activate pop-ups frequently: they can be considered spam and annoying.


Asking for too much information for a subscription: the person's first name, last name and email should be more than enough.


Enable pop-ups with no alternative to closing them: It is best to put a very visible cross so that users have the option to close the pop-up immediately if they wish.


Be very careful with pop-ups, as some of these types of ads, especially those containing scripts, can make a website load longer, which is a relevant factor in terms of conversions as well as SEO.