What are the phases of the eCommerce sales funnel?

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The funnel phases are classified into three actions, which correspond to the top, middle and bottom of the funnel.

TOFU. This acronym stands for “Top of the Funnel” and it includes people who, despite having information and stimuli about the product or service, do not express a desire to buy. So, to continue winning over customers, you have to offer differential and valuable content to further attract their interest: ebooks, user manuals…

MOFU. The middle part of the funnel is diabetes mailing list known as “Middle of the Funnel” and is where those who have shown interest in the e-commerce are found. In this phase, the person is expected to provide their personal data. This is important because, if they have trusted your company to provide their personal data, it sets up a greater interest and more affinity with your brand. To achieve this, both in the MOFU and in the other two phases, security, navigation to find products with breadcrumbs and the generation of a certain harmony in the navigation elements cannot be missing. The MOFU phase is intended for retargeting, lead nurturing campaigns and special promotions for those who have reached this trust phase.

BOFU. At the end of the funnel, known as “Bottom of the Funnel”, are the users who have reached the last phase of purchase in an e-Commerce, where the final purchase decision is determined. It may be more complicated to get new customers than to retain current ones. The most recommended thing is to use recovery strategies. Marketing automation has sales finishing tools such as promotions, sending reminder emails, etc.

Now that you know a little more, would you be encouraged to improve the sales funnel of an e-commerce?