How to choose an email marketing app?

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Email marketing is one of the most powerful tools in digital marketing. Having a good understanding of it and knowing how to apply it effectively is essential for any company. In this article, you will learn how an email marketing platform works so that you can choose the perfect email marketing application.



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First of all, what are email marketing apps?
Today, we know email marketing as a communication democratic donor email list technique to establish a direct and non-invasive relationship with the user through email. Companies use it to attract potential customers by providing the recipient with interesting, quality and useful content. Applications allow companies to carry out all the actions that must be carried out in a campaign on a single platform. They are simple and intuitive, and facilitate the management of campaigns while saving execution time. They adapt to the needs of the client and create packages in accordance with the requirements of the users.

Why use an application for mailing?
For a few very simple reasons. Apps allow us to establish a long-term, permanent relationship with current and potential customers. They have very low economic costs compared to the results they offer, and they are simple and fast. They are the best weapon for communication and loyalty.

Another reason is deliverability . If we try to use our email to send the same email to a large number of recipients, the antispam filters will find it suspicious and will not only mark our email as spam, but will identify our sender address as dangerous and all the messages we send after that will go straight to the spam folder .

Email applications are not designed for mass mailings , but are accounts for sending messages to individuals or to a small number of people. They are not designed for sending a newsletter to 2,000 recipients at once, so they do not have the necessary infrastructure to do so, whereas applications do.

It is very important to mention the topic of personalization . We must pamper the recipients of our campaigns by personalizing our messages. We can create an infinite number of contact lists grouped by demographic data or interests in order to send them newsletters that are as tailored as possible. The fourth and final reason is about statistics. It allows us to know the behavior of our contacts in relation to the newsletters we send them. Who opens our campaigns? How much time do they spend reading our email? What mailbox do they use? Do they view the newsletters from a computer or a mobile phone? You can analyze the results once the campaign is over, in order to improve the next one.

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What do applications offer to facilitate the development of our e-mail marketing campaigns?
It is essential that campaigns reach the inbox of interested users. For this to happen, you need a quality database . The platforms are responsible for always keeping our database clean and up to date. At the same time, they allow us to import Outlook or Excel files to create our contact list. Once the database is created, we can customize it to our liking (names, positions, cities, etc.) and send segmented emails using advanced filters. The application automatically detects and corrects typos in email addresses and at the same time takes care of unsubscribes and bounced emails . These tools are there to maximize the return on investment of your mass email campaigns.