EMAIL MARKETING AND UTM

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The second problem seems less likely, but it is worth consulting a lawyer. What is the problem?

Imagine a hypothetical scenario where someone visits your website and leaves their email address. You download the email from the database, upload it to Facebook and run ads for them. At the same time, their address is in your mailing system, so they also receive the newsletter.

What's next?

Let's say a person unsubscribes from your newsletter and states that they do not want to receive any marketing messages from you. Since they have unsubscribed, they will no longer see your newsletter. However, they will still be listed in your manually uploaded database on Facebook and, as a result, they may see some of your ads. If this happens, they will be able to check why they are seeing it and discover that they are still in your email database on Facebook.

And while it’s an unlikely scenario, there’s a chance that they’ll get annoyed middle east rcs data (and rightly so) because they unsubscribed from your marketing communications for a reason. And they’ll send you a GDPR-related email, which you probably don’t want.

These are the two shortcomings that make me not recommend the "customer list" function to anyone.


The question is, is there an effective way to get around the above problems?

And I can proudly say that yes, I know such a solution. I will say more, I even described it a few years ago on my blog and I am most likely the first person in Poland to have come up with this solution. I admit that I have not come across it even in various foreign materials. I am talking about a solution that involves the use of so-called UTMs.