Creating themes for social networks

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The next step is to create ideas and themes so that you can begin to structure your Social Media calendar and know what to post on each date, day and time.

Having a meeting with your creative team will be a great help in defining some themes regarding your upcoming publications. If you are doing this alone, I suggest you go get a calendar and direct mail mortgage marketing check special dates.

For example, if the product or service you intend to sell has every opportunity to have more marketing for Valentine 's Day, hurry up and create special content for those dates .

If you usually lower prices on your brand's anniversary, you should consider this date to create timely content.

That is, anything you consider relevant to creating original and personalized content is valid for creating a comprehensive Social Media calendar.

The idea is to take advantage of every opportunity to connect with your audience , whether to sell to them or offer them timely content in order to generate presence and gain their trust.



Steps on how to create a calendar for Social Media
If your company is new to creating an editorial calendar or would like to take a look at a unique way to set one up, here I share a four-step process for implementing and maintaining an efficient social media calendar for publishing reliable content.

social-media-calendar

Step 1: Find out what content is trending
Before you start searching for content to share on your social media, you need to find out what your audience really likes.

A great way to do this is to look at previous posts on social platforms to see which ones were the most successful.

A thorough audit of your social media will help you a lot, but the easiest way is to access your social media analytics.



Step 2: Decide how often to post
This step depends on a handful of different things like the company, your audience, the campaign, and the social networks you use.

Always keep your audience in mind and make sure you don't bombard them with irrelevant or inappropriate posts.

If you're looking for some basic standards, Constant Contact wrote a post containing guidelines on how often you can post on social media. Here are some of the highlights:

Facebook: 3-10 times per week.
Twitter: at least 5 times a day.
LinkedIn: 2-5 times per week.
Google+: 3-10 times per week.
Pinterest: 5-10 times a day.
There's a good chance your posting frequency will depend on the size, experience, and authority of your social media team.



Step 3: Create a source of great content to share
Once you have an idea of ​​what type of content your audience enjoys and how much you'll need to satisfy the number of posts you need to create, it's time to find links to share.

If you don't have enough of your own content to fill your calendar, use these tools to gather relevant content.



Buzzsumo

It allows you to type in any website domain or keyword string and the platform returns the most shared content around that topic.



Scoop.it

It's an amazing tool for finding relevant content to share across your social profiles. They have a completely free version that allows you to follow topics related to your brand, so it'll be easy to quickly fill up entire months of valuable content.



Feedly

This tool aggregates all the publications you're interested in into a single stream, allowing you to easily analyze their content discovery process.



There are other tools that will help you keep your editorial calendar up to date and make it easier for you to build it. Here are a few:



Basecamp

It is a project management app and can be used effectively from the content creation part of the process to scheduling. It is easy to manage multiple projects at once and even comes with a free trial version.