Learn how to build a striking brand for your company

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When you think of Coca Cola, do you just think of the soft drink? And when you think of Starbucks, do you just think of the coffee? When we think of a brand, several aspects come to mind, but mainly the feelings and experiences it provides us.

Simply put, this is how branding works, using the ability to unconsciously awaken sensations in customers, creating a direct association with the aspects of the brand that your business offers.

Check out the following tips on how to australia number dataset a striking branding for your company!

After all, what is branding?
Brand in English means “brand”, which goes beyond a simple logo, name or visual identity of a business. It represents a set of feelings and experiences that your audience creates when associating your company with the products or services offered.

Branding , or brand management , is the brand management strategy that aims to make a brand more recognizable by its audience and stand out in the market in which it operates. It basically consists of the process of “marking” the audience by creating a distinct identity for your business, so that consumers can directly associate your brand with what it has to offer.

And this can be done by defining features or sets of features, such as:

your company logo;
visual design;
mission;
tone of voice;
quality of your product;
customer service;
pricing of products or services;
people who will represent your business;
selection of corporate colors;
source for written content.
In other words, the company's branding reinforces a competitive edge in the market, which occurs through subjective constructions of consumers, fostering a relationship between them and the brand.

And what is the importance of good brand management?
According to research developed by Customer Thermometer, more than 65% of consumers shared that they were emotionally connected to a brand or business. Of these connections, the majority were positive, more than 90%.

Therefore, the company can be the deciding factor for consumers when it comes to making a purchasing decision. Having a business that stands out and has a well-defined purpose can bring some benefits that we highlight below:

development of greater brand value, contributing to differentiation from the competition;
increased sales;
contributes to the process of customer loyalty and recognition, as it helps people create a greater identification and connection with your business;
creating a clear and inspiring mission or purpose;
creation of a strong corporate culture;
attracting high-quality talent.
How do I create a striking branding for my business?
Some tips can guide your branding strategy, check them out below:

Analyze the market
Strong brands that are well-known among people have a competitive advantage over their competitors. Therefore, analyze the market in which your business operates to be able to create actions that promote greater prominence and public perception of your brand.

Conduct research
Conduct target market research to understand who your brand will be speaking to, as well as discover who your product serves and who your ideal customer is.

Pay attention to your target audience
Define who you would like to attract to your business by creating personas. These are profiles of people who are most aligned with your business, so use them to guide your branding strategy.

What are their habits? What are they looking for as a solution to their problems? To create your persona, gather the main characteristics, needs, interests, desires and problems of your audience, especially potential customers. The more aligned this persona is with your brand, the greater the possibility of identification and engagement they will have.