Facebook Insights
This tool has multiple functions, but for now you are interested in knowing how it can help you know the peak hours .
By accessing the Analytics and Publications tab, you can see data about your users, such as: when, what day they connect and what content generates the most interaction, the latter will also be decisive in triggering the actions you want.
To understand the topic of engagement esinc email list schedules , it is important to know that the life of a post on Facebook can be 4 hours, as long as you do not publish anything else during that time.
So, you will have to be strict and respect the best time to post on your social networks because otherwise, all that effort will not be worth it.
Best time to post on social media: Instagram
This social network, owned by Facebook, has more than 500 million users and has become an influential platform for users and important for brands due to audience preference.
[Tweet “#Instagram now has more than 500 million users”]
So, to figure out the best time to post on social networks like Instagram, it is important to repeat the above procedure. Establish who your audience is and, with this information, determine what the peak time is on this network.
Unlike Facebook, this platform has a more closed segmentation ; in fact, it is believed that Instagram is a social network only for young people, more specifically for those in the age range of 18 to 30 years.
Users of this social network are constantly interacting, but like the rest, they have a better time to post on social networks and this is during the work day, with an ideal peak hour that begins at 3:00 pm and decreases until the sun sets. The level of interaction increases when 9:00 pm arrives.
GabStats to know peak hours on Instagram
As I have already told you, the best time to publish on social networks will depend a lot on the behavior of your users . It will also be influenced by the type of content you publish and the preferences of your followers, so there is no specific and general time for all brands.
To set your best time to share content on Instagram , you can use GabStats. In this app, you can access this important data by simply logging in with your account.
It also tells you which posts have had the best interaction, and also details what time of day (on average) is the best time to publish your content .
It's perfect for creating a publishing routine and getting your users used to your pace.
Posting content on Twitter
Communication on Twitter can be between B2B and B2C. For the former, Hubspot suggests that the best days to post on social media are weekdays, while for B2C, it recommends posting content more frequently during the weekends.
Regarding the best time to post on social media, he recommends the time slot between 12:00pm and 6:00pm to increase CTR and 5:00pm to increase retweets.
Twitter trends often influence the best time to post on social media, as breaking news is reported, which can be very beneficial if the trends that are recorded at a given time are related to your brand.
The style, structure and behavior of users on this social network is completely different from the platforms I mentioned above.
A company or person on average can publish between 10 to 15 tweets per day and this is normal behavior, an action that would not be ideal to repeat on Instagram or Facebook.
I don't dare to mention a time slot for Twitter, since the behavior here is complicated. I rather recommend that you distribute the number of tweets you want to publish at different times until you find your best time to publish on this social network.
However, just like Hubspot, there are others that establish the best time to post on social networks like Twitter based on different studies. In the case of our friends at Postcron, they believe that the objective of your posts will determine the best time to post on your social networks.
They claim that if you want to increase your CTR, the best time to post on Twitter is between 1:00 am and 3:00 am, while if you want to gain more “favorites” and “retweets” you should post content between 9:00 pm and 12:00 am.
How to use Facebook Insights to know your peak time
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