Increase in the number (and quality) of conversions

[sumaiyakhatun26]

People research your company and products the same way they research their friends on social media.

70% of consumers check reviews or ratings before buying, and 85% of people trust product reviews as much as a personal recommendation . No matter what they read on your website (in the “offer” tab), what will count is the opinion they get from other users – on internet forums, the recommendation tab or on social media.

social proof
Social proof is intended to confirm that a product or service is completely safe, valuable, trustworthy and will meet all consumer needs.

Customer reviews and testimonials do this perfectly. That’s why good web design practices emphasize placing them in a visible place on purpose. So that they can grab the recipient’s attention as quickly as possible .

This has been a well-known rule for a long time – we are more likely to buy what others have tested, especially if they are similar to us.

That's why we order the daily special or the first course at a restaurant. That's why sitcom creators use laughter to tell viewers when to laugh.


According to the Spiegel Research Center, products with reviews are chosen poland rcs data 270% more often than those without.

In principle, this sub-item could be finished here. However, what these reviews look like also matters.

The main power of recommendations and testimonials lies in their authenticity.

It's not hard to get a post like "Great product, I recommend it". However, it's too general. It doesn't meet the rules of good style . It looks like a comment on Instagram like "Beautiful photo, visit mine".

A good recommendation is a story that conveys several elements:

what the customer's situation was like before the purchase,
what exactly did he implement/use/use,
what were the effects of this,
how the customer feels about it.
Of course, this is the ideal situation – you and I know very well that it is rare to get such a detailed opinion. However, it is worth striving for this ideal and trying to check off as many of the above points on your list as possible!