What is the description of a Buyer persona?

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Let's see what kind of data we can extract from a Buyer Persona, taking the same example of the target audience:

definition of buyer persona

Hector.
He is 34 years old.
Marketing Manager of an online store that sells household items.
He likes sports, reading and is passionate about the world of 2.0, although he admits that it can often be overwhelming.
You are worried about not being able to fishing and forestry email list provide unique customer service to your store's customers, and you also want to expand your customer list.
She enjoys visiting social media and reading blog articles to learn about the latest trends in marketing and customer service.
Your goal is to become the best online store manager.
Their main challenge is to find the ideal mechanisms to position their online store as the best in customer service.
She likes to travel, dance and enjoy local cuisine.
Google is your main source of information.
One of the advantages of creating a Buyer Persona is that you can create several profiles based on the characteristics of different people.

Let's see another case
Now that you have a profile based on “Hector’s” characteristics, you could guide the company’s actions based on “Juliana’s” characteristics:

Buyer-persona-02

Juliana.
He is 33 years old.
She is married and has 2 children.
Owner of an SME.
You want to position your SME, but your knowledge on the subject is limited.
Juliana is curious, however she resists changes, she prefers to stay in her comfort zone.
Its main challenge is to adapt to changes in the behavior of the “new consumer” and technological trends.
As you can see, the information that can be extracted from a Buyer Persona is rich in key data to understand the realities of who can become a client of your business.
While from a target audience you will obtain very broad information , without specifying their habits, personality, ambitions, preferences, etc.

definition-of-buyer-persona-1

Creating a product, service or marketing plan based on the real needs of your potential customers will make your task easier and give you a greater chance of winning them over than building a strategy with data as general as that of your target audience.

Talking and selling your proposition to “Juliana” is easier than trying to do the same with a “marketing manager” who is between 30 and 50 years old.

The secret to the success of an Inbound Marketing campaign is that the more you know about your customer, the more likely you are to retain them , and that is where the importance of knowing the definition of Buyer Persona, creating it and having it as a basis for your marketing actions lies.

Why is it important to create a buyer persona?
Right now, when digital marketing is stronger than ever, it is necessary to know the definition of Buyer Persona because this will help you understand the real needs of your potential customers.

Establishing the profile with which your brand wants to create a connection is important because only in this way can you generate effective solutions that in turn strengthen the relationship between the client and your brand.

It is a natural situation for human beings to be with those they feel most comfortable with, those who understand you and put themselves in your shoes in adverse times.

For example: locate yourself in your social group and determine which friends, coworkers or people you feel you have the most connection with. It will probably not be with Peter or John, with whom you hardly speak.

But if you feel closer to Manuel or José than in previous conversations you have felt that they understand your problems and have even helped you solve them.

The same thing happens with the Buyer Persona, customers will decide to be with or choose those companies that have helped them, those that have shown real interest in solving their problems and that can only be achieved if a Buyer Persona is created, because it is the only mechanism that will help you understand the needs of the prospective customer.