Some of the best Inbound Marketing Software

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HubSpot offers a free tool called Marketing Grader that allows you to get an overview of the health of your website in terms of:

Social Media

Blogging

SEO

Lead Generation

Mobile Optimization

inbound marketing software

MOZ: is the leading tool in the SEO industry , which fronk oil email list allows you to analyze the quality and authority of your website, as well as the positioning of your keywords.

Born in Seattle in 2004, she gradually gained notoriety in SEO and digital marketing circles, becoming an important consultant in these fields.

In 2009, the company created and developed SEO-oriented software, becoming the most important company in the sector.

Since 2013, they decided to move away slightly from the classic SEO environment, in algorithms and techniques to trick Google. They even changed the name of the company and the domain, going from SEOMoz to Moz.

inbound marketing software

Optify: The Optify tool allows you to generate digital marketing , disseminate content, and measure marketing ROI. This tool tracks web traffic, research trends of your visitors, and capture leads.

Business owners can measure the impact of all their marketing channels in a single interface.

It also offers advanced search engine optimization , social media marketing and email marketing.

inbound marketing software

Success stories when implementing Inbound Marketing Software
1 Case Adolfo Ibañez School of Management


Adolfo Ibáñez School of Management wanted a new marketing action plan to increase their presence in Latin America. They needed a flexible website that would allow them to attract more potential customers, update content easily, provide a better experience for mobile users, and deliver visitor analysis to enrich their marketing initiatives.

They were able to achieve these goals with an inbound marketing strategy implemented through the HubSpot tool. They created a website built on the HubSpot content optimization system (COS) implemented by the Marketo company.

Results
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2 Barack Obama Campaign Case


The Guardian newspaper calls Barack Obama’s campaign “the Holy Grail of digital campaigning.” Obama’s team did nothing but explore the potential of Inbound Marketing software to the fullest.

What really helped Obama get re-elected was the online registration platform for volunteers willing to support the candidate's campaign.

Registration required the volunteer to provide his/her postal code and a valid email address. After registration, the portal was accessible, and at first glance, it actually looked like any other social platform that provides access to news, political and electoral events, and discussion forums.

At the time, Obama's team did everything they could to gather information about registered users. This later helped them create personalized messages for each group of users.

After registration, each email address was added to a database. The tool's dashboard added every piece of information about a given user to the database, including online activity pattern, social media activity pattern, and offline activities.

In this way, Obama's team could reach out to people they thought could help develop the campaign, while eliminating redundant communication.