Increase the visibility of your brand or company

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It is a platform that authors use primarily to express opinions or reflect on any topic. In most cases, the posts are spontaneous and border on sentimental, although not many blogs of this type become famous, due to their nature some generate a large number of followers in a short time.

Professional blog
It is a blog aimed at a specific niche in the market and its main objective is to attract new customers by publishing quality content that is of interest to the niche market it is targeting. Typically, at the end of each article there is a Call To Action , which is a content offer (an ebook, a webinar, a whitepaper) that you invite people to download with the intention of capturing readers' data and then continuing with the Inbound Marketing process.

Corporate Blog
It has basically the same characteristics as a professional blog, but this type of blog is used by brands or products and the main objective is to have a closer relationship with their clients to understand how they communicate, what their needs, questions, dreams, etc. are, in order to generate a relationship of trust between the client and the brand or company.

This type of blog requires a constant publication frequency, but unlike a personal blog, with a corporate blog, if you have a plan with a content marketing strategy, you can generate sales and position yourself in the top of mind of your potential clients. You must also take into account that the quality level of your publications must furniture manufacturers in usa email list be high so as not to disappoint your readers.

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These three types of blog are the most used, however, there are other classifications such as microblogging, educational blogs, by genre (music, sports, fashion, news), photo blogs or photoblogs, collaborative blogs, among others.

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Benefits of a corporate blog


Without a doubt, the main benefit of creating a corporate blog is that by publishing valuable content you build loyalty with your audience and generate an important connection between your brand and the potential client, as a bond of trust is created. But this is not the only one, there are many benefits and here we leave them for you:

When you start generating quality and strategic content for your company's blog, and also optimize it for search engines, you increase the visibility of your brand on digital platforms and thus the chances of potential customers finding you also increase.

Increase traffic to your website
By increasing your visibility on digital platforms through a blog, you also significantly increase the traffic to your website, and in most cases, these are people who are interested in your brand or product, as they found you through searches on Google, Bing, Yahoo, etc.