Research to Strengthen Your Content Marketing Strategy

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You should always start with this phase, since before creating the content you have to carefully research what your audience is looking for.

The idea is to offer the right solutions at the right time, allowing your Buyer Persona to get to know your product without so many interruptions.

Keyword Planner – Google Adwords
This Google tool is excellent for finding new ideas through keywords. You can obtain statistics, performance of various lists of words and also combine existing ones with new ones to form a healthcare email list new list of terms.

The Keyword Planner is useful for building successful online advertising campaigns, monitoring audience behavior regarding the message, affinity with the product, and even reformulating the budget allocated to grow your website with valuable and interesting content.

What do you need? Have a Gmail account and log in to Adwords.

Advantages: It's free and works for your prior research into the keywords that users search for in search engines.

Long -tail keywords are better for generating the expected conversion. The important thing is that they do not have a very high search volume or too much competition so that you can position and strengthen your content marketing strategy .

Adwords-Strengthen-Your-Content-Marketing-Strategy
BuzzSumo
This amazing platform measures metrics and analyzes what content is performing best in your industry. You can access the most relevant data about your competition, and how they perform on social media.

You have the ability to search for a specific topic and observe its behavior, which is essential to strengthen your content marketing strategy, and you can know which path you should take when developing an article, downloadable, or simply the most effective message for all your Inbound Marketing campaigns .

What do you need? Register on the website and choose the plan that suits you best. You can use the tool for free for 14 days.

Advantages: You can search for the most prominent authors, sources, infographics and even videos on the topic you are interested in exploring. You have access to new influencers on the web with statistics about them to understand how you can position yourself and thus strengthen your content marketing strategy.