Context
This is, of course, a great way to find clients for your sales, but keep in mind that it is expensive. In addition, it requires special knowledge and experience. Otherwise, you run the risk of wasting money (due to an illiterate setting up of an advertising campaign, for example). But if you do everything right, the results will come quickly and will please you very much (the same with promotion through social networks).
Contextual advertising is created and launched in numbers (south korean tv series) Yandex.Direct or Google Ads. Creative messages are prepared for each segment of the target audience, taking into account its characteristics.
It works like this: the user enters their query in the Yandex or Google search bar, and your ad appears in the list of results (and inside it is a link to a website, social network page, etc.). The ad should immediately show that you can easily solve the client's problem.
The customer may be charged for the number of impressions, clicks, or performing a target action (this is your choice). In contextual advertising, a transition or performing such an activity costs several times more than targeting.
On pre-holiday and holiday days, the price increases even more, because passions at the auction heat up (meaning that a large number of advertisers become active).
Targeted advertising
It is set up in social networks in the advertising account. Everyone has their own goals here: to get more subscribers, to attract people to the event, to increase brand awareness, etc.
Targeting settings are set for a specific target audience (based on its portrait), age, gender, location, area of interest, etc. are indicated. Payment is charged for the number of impressions or clicks.
A completely cold audience can also come via traget. For example, a person is a member of summer residents groups, but does not intend to buy a mini-pond at all. However, if you specify his interests in the settings and still show him an ad, he may want to buy (this is not excluded and often happens).
Targeted advertising
Source: shutterstock.com
The success of targeted advertising depends on how accurately the target audience and its needs are identified.
Important: in the mobile application, the advertising account looks quite simple and clear, but believe me, your campaign will be much more effective when a specialist handles it.
If you don’t understand the issue very well, you risk attracting useless traffic, which will result in clicks (and you will pay a lot for them), but not purchases.
Retargeting
This is a repeated demonstration of the ad to those who have already visited it, looked at your offers, but have not yet made a purchase.
When you contact such people again, you can try to entice them with some bonuses.
SEO optimization
The method is effective, but you will have to wait for the results. A properly SEO-optimized website appears at the top of search engine results. This is an excellent opportunity to find clients. The user enters his request, and the system shows him your resource first.
But good SEO is not just a text with keywords in between words. It should be really interesting to read, so that a person gets benefit from your material and sees a solution to their problems there.
Search engines “will not like” stupidly entered keywords like “buy a cottage in Novosibirsk”, moreover, with such an approach the site may even end up in pessimism (it will no longer be included in the search results).
In addition to keywords, search engines take into account a whole range of parameters, and you need to understand this. Therefore, it is also better to entrust SEO development to professionals.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Email newsletter
This is where the addresses collected earlier through the pop-up will come in handy.
Send useful information about the product in your letters, plus ask for a phone number so that the manager can contact you and answer any questions. In the letter itself, you can place social media icons with an invitation to subscribe. Of course, sending out information about promotions and new products is also possible and even necessary.