Using obsolete technology

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Among the errors in eCommerce, one of the most widespread, either due to lack of budget or ignorance on the subject.

Digital media technology is advancing faster and faster, and you cannot afford to have a slow site for your eCommerce business .

The loading speed should be fast, the design should be nice and dynamic. There is a lot of competition, so a site that is not optimized can cause the loss of potential customers immediately.

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The solution is simple: focus on constantly updating your site , especially monitoring the time it takes to load and whether it allows for smooth navigation.

For this you can use a complete platform such as Magento 2.0 , among others, which offers flexibility to improve and customize your website .

#7 Believe in the perfection of your website
This is a very common mistake: seeing your website as perfect doesn't make it perfect for your goals. According to a study by Moz , a site generates only 1.4% of conversions when it should promote at least 5%.

The best solution to this is to try to improve the conversion rate . This is done by generating small movements on your site that lead to a progressive increase in sales.

It may have to do with the menu structure, or the payment process, details that optimize the user experience.

Do you make any of these mistakes in eCommerce ? Would you add another one to the list? Share your experiences with us.