There are standards of excellence to which you should aspire

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12. Write in the language of your audience
What we call ‘ SEO copywriting ’ is actually mirroring the language of your audience (when done right). This has been the secret to effective copywriting for decades , even before search engines. The key is to stop worrying about playing along with an algorithm (which is increasingly being guided by “human language”) and focus on the language of your audience to connect with them , above all else.” — Brian Clark

[Tweet “Don’t worry about the algorithm, focus loadrunner protocol list on the language of your audience to connect with them”]

13. Try long posts
It's no news that long articles (over 1,000 words) perform more effectively than shorter ones. Their level of depth, coupled with the inclusion of multimedia elements, make them a favorite of people (and therefore of search engines): “ They are usually consumer-focused and drive purchase ,” says Tim Ash . However, he recommends not using them for stores that sell expensive B2B items.



14. Use visuals (in moderation)
There is no doubt that including visual elements throughout an article is attractive to the user and makes the content easier to read. But this happens only if these elements are used sparingly and arranged intelligently. Tim Ash argues that “people misunderstand the power of visuals. They basically distract visitors and make it difficult for them to prioritize . There is a hierarchy, and those objects placed at the beginning prevent visitors from focusing on the subheadings below.”

[Tweet “Cut out the movement and the glass. Boring works.” @tim_ash #ContentMarketing”]

15. Break down complex topics and explain concepts visually through infographics
Infographics are a widely used visual resource in e-commerce content marketing strategies, and are especially valuable when it comes to breaking down complex topics and demonstrating concepts visually. However, in recent times this content format has been poorly adapted and as a result has a bad reputation. Larry Kim is aware of this situation and states: “I love infographics if, and only if, they are well done .”



People are busy; you have to go to them
16. Find promotable topics
To find topics of interest to your audience, Mike King recommends a 5-step model for growing your community:

Look at the word cloud of followers of the biggest “players” in your industry. You can use Followerwonk for this.
Use those keywords to build relevant content ideas .
Push content to your followers through outreach and advertising.
Reward the creation of new profiles on your eCommerce, newsletter subscriptions and follows .
Keep the conversation going through relevant social media and continue sharing your content.