Marketplaces are evolving towards new levels of business volume. Companies that own these platforms have realized that offering the largest possible selection is important, but it is not the only decisive factor. It is also necessary to have the shortest delivery time, the best shopping experience and the lowest costs. If in the past it was necessary to choose between offering quality, price, selection and speed, today it is possible to deliver all of these together. And customers are now demanding this high level of delivery.
Companies can deliver quality, price, assortment and speed when they operate in an ecosystem. More than just a marketplace , which offers a huge mix of products (largely brought by third parties), an ecosystem also has payment methods, financial services, logistics services, media and algeria phone number data entertainment platforms. The goal is, on the one hand, to keep the customer in touch for longer, making the payment through the system's digital wallet or using streaming services . On the other hand, to offer sellers additional services that increase their visibility, such as a logistics platform and native media .
As the number of platforms and sellers grows , competition in the market increases and it becomes more difficult to make your products stand out. The result is the increasing importance of advertising and promotion actions for sales performance. Investing in Ads on marketplaces can generate great advantages for all areas of your business.
The advantages of life in a marketplace
If your company is one of the few large enough (or dominant enough in specific niches relevant to customers) to have the “gravitational force” needed to create a marketplace , or if you are wondering why you should join the platform of some major market player , the advantages are immense:
Reduced Customer Acquisition Cost (CAC): Business platforms such as marketplaces and ecosystems enable large-scale business automation and payment integration, making it easier for customers to buy from multiple companies and pay in one go. This channel consolidation significantly reduces CAC and creates more competitive businesses.
Generating value through data analysis: If data is the new oil, the more data that is collected and analyzed , the more insights can be obtained and the more business opportunities are created. Analyzing data from what is happening across the marketplace is an important resource for sellers to better understand who their audience is and how to reach them.