First of all, stay calm.
The best editors in the world have had resounding failures.
In fact, I would dare say that you are not a good writer if you have not suffered a great narrative setback.
After taking a deep breath, let's get to work!
Rewriting a post is the best and smartest option because sitting around crying is simply pointless.
Why rewrite a post?
Okay, that didn't work.
That's clear to you.
Nobody shares it on social media, you don't get any comments, you don't get links from other blogs, nothing.
You have two options:
Leave it as it is, despite all the effort it cost you.
Rewrite it after performing a content analysis , and this time, include everything that you missed.
Here are some other powerful reasons to rewrite a post:
Your overall website ranking will improve if you rewrite articles that have not worked instead of writing new ones.
You will make the most of the initial effort of documenting yourself, creating a structure and searching for a keyword (in case the problem is not precisely the keyword).
Updating a post will tell Google that you are working on your website and Google likes that, oh boy does it like that!
What should you measure to know if the item has not worked?
I don't know about you, but I find it deeply frustrating not knowing the why of things.
Why the traffic jam doesn't move, why I'm always sleepy, why matter is neither created nor destroyed, why a post hasn't worked.
That's why I make a point of finding out what happened every time I write an article that doesn't interest my audience.
How do I know it didn't work?
Let's see it with an example!
The article I am going to use to illustrate this article was a horror.
It's that simple.
I wrote it in 2013 with great enthusiasm but little idea.
How to rewrite a post - Content analysis
How do I know it didn't work?
It's obvious that no one has given him a chance (poor thing), not one star, not one share on social media, not one comment, not one mention, nothing at all.
Beyond the obvious, I go to Google Search Console.
There, I filter the URL to see how it has behaved over a limited period of time.