Metrics are raw indexes such as values and quantities, which only indicate user behavior, without any analysis.
KPIs are related to business performance and appear in the form of goals established by the company itself that need to be achieved.
business indicators for marketplaces
Using tools like Google Analytics, for example, you can argentina phone number data check the performance of each product and the marketplace in general.
This data allows your store to use information like the conversion rate to improve its ranking within the marketplaces themselves.
Check out the main factors you should pay attention to when measuring results:
Delivery: the marketplace itself must provide the number of deliveries made outside the acceptable deadline.
This data can be decisive for the relationship between the brand and the consumer, who wants to receive the products within the agreed deadline, and directly influences the buy box (prominent space in the marketplace, it is the first product that appears in the list for sale).
Satisfaction: refers to the evaluations made by customers who made the purchase and encompasses several factors, such as compliance with the deadline, delivery quality, product integrity, among others.
Many marketplaces establish a “cutoff score” for product ratings within the system, so it is essential to maintain a good number here. Again, this is a factor that directly influences the buy box.
Products in the buy box: the number of products from your catalog present in the buy boxes of each marketplace can help in the process of restructuring strategies and readapting the items themselves within each platform.
The higher this number, the better for your e-commerce.
Best-selling items: helps you understand the consumer profile of each marketplace and the performance of products within this universe.
It also helps with the strategic side of the business.
Pricing: one of the fundamental factors for measuring results is to be aware of the prices of your products and the prices offered by competitors, thus ensuring a better space in the marketplaces' buy boxes.