Lessons from Content Marketing

[subornaakter20]

Contents
1 Content Marketing Lessons: Volvo Trucks Example
When you have quality content, it goes viral. A great example of this is the big bet made this year by Volvo Trucks , the truck division of the Swedish company Volvo, with its “Live Test” series . Here are 5 Content Marketing lessons that you will appreciate.

Group-427320753
Content Marketing Lessons: Volvo Trucks Example
To publicize the technology behind its new pharmaceutical email lists line of trucks, Volvo Trucks made a series of 6 videos that were published throughout the year on its YouTube channel , which were filmed by renowned directors in stunning locations in Spain, Sweden and Croatia , thus achieving images of great visual impact. What is striking about the series, beyond the quality, is the original way of demonstrating the different attributes of the trucks, in addition to the Content Marketing lessons that you can take advantage of from this brand.

– precision and control, slacklining between two moving trucks:


– robustness, with a truck hanging from a crane above the water – with the president of Volvo Trucks standing on it:



– the distance from the ground, burying a Volvo Trucks technician up to his head and a truck passing over him:



The most popular episode of the series (with over 9 million views in just two days) takes place at an abandoned airfield in Spain and stars martial arts expert and star Jean-Claude Van Damme . To test the stability and precision of Volvo Dynamic Steering (VDS), Van Damme will stand fully spread-eagled with his feet resting on the mirrors of two Volvo FM trucks while driving in reverse. Fun fact? It was filmed in one take.*