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Here we give feedback on your performance.Lead Management Definition: Turning Anonymous Prospects into Customers
by Sandra Krauß , on March 29, 2022


Lead Management Definition: Turning Anonymous Prospects into Customers

Lead management is an approach to customer acquisition. Potential buyers are systematically identified, informed and contacted: they are accompanied along the customer journey. Read a coherent definition in this blog post and find out which phases a lead management process consists of.