Dove with its “real women”

[subornaakter20]

Much has been said about the tendency of brands linked to aesthetics and cosmetic products to show stereotypical women, expressing marked prejudiced and discriminatory role models.

Dove has launched a content marketing strategy that aims to differentiate its brand from the rest, offering something more than just its products. The idea of ​​this company was to stand out by targeting a specific audience, women who do not see themselves represented by the models they see on television. To do this, it generated content based not so much on the products but on the psychological profile of its customers, their self-esteem, their need to show the world what “real women” are like.

In response to the need to raise psychiatrist email addresses awareness among the female public about a more comprehensive and realistic concept of beauty, Dove proposed the Real Beauty campaign showing “real women” using its products. This is based on a study that showed that only 4% consider themselves beautiful.

dove1 content marketing

Dove managed to show another side of the coin among cosmetics and beauty product brands, a more realistic, sincere and inclusive side of the coin. This campaign really brought value to its customers beyond the aesthetic results , promoting the fight against prejudices and stereotypical models of beauty. In addition, Dove challenged its customers by offering them the possibility of joining this “movement”.

dove content marketing

3. Mama Luchetti
The food company Luchetti, with its “Mama Luchetti” campaign , has established itself at the top of viral advertising. Everywhere, mainly on YouTube, we can see this animated family, as strange as it is charismatic.

Luchetti found success with these characters who, through funny stories, with a lot of black humor and catchy music, managed to enter the minds of users . Humor as a way of providing value to customers is a fundamental factor in content marketing.

mama1 content marketing

The Luchetti brand used an excellent, well-thought-out strategy for a general public, from adults to children, also considering the trends and formats that best suited its idea.

mama_c content marketing

With this review, the panorama for better understanding the concept and objectives of Content Marketing becomes more complete. It is a complex idea that is increasingly being adopted by large companies and, in the long term, brings exceptional results.

Content Marketing Courses
A Content Marketing course is a valuable resource to achieve the success of your Content Marketing strategy. In this sense, on the Internet you can find many online courses that will help you achieve your goals.

In this post we have selected some that can help you get started. However, you should choose the course that best suits your needs.