Where do you want to go with your personal communication - in terms of visibility, influence, networking, thought leadership? What do you need for this? And how do you measure whether you have achieved your goals? Here I provide ideas and very practical tips for managers, CEOs and all other personalities who want to prepare for a successful year in (not only) digital media.
Table of contents
This guide as a podcast episode
Every strategy starts with goals
Orientation: Why am I actually doing this?
Status check: Where do I come from and where am I?
Competition check: In which environment am I competing?
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What do I want to achieve in 2024?
What should goals be like?
How can I sum this up in one viber data sentence?
KPI check for personal goals
Record goals, KPIs and successes in a usable way
Developing a communication strategy with the Personal Branding Canvas
Documenting and celebrating successes
This guide as a podcast episode
Podcast episode Social CEO: Setting annual goals for 2024 – Don't dream small dreamsThis article complements the episode “Annual goals: Don't dream small dreams” of the Social CEO podcast - and vice versa. Listeners can find the individual steps of the development and the checklists here. Readers can listen to the complete guide. You don't know the podcast yet?