The three phases of the inbound marketing flywheel

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The attraction phase
This phase is about attracting customers to your company with interesting and helpful content . Make sure your customers can access all important information quickly and easily. Don't force yourself on your customers, but give them the opportunity to approach you. You can use search engine optimization, marketing and sales via social media, and paid advertising to increase your reach.


The interaction phase
To successfully complete the second phase, you argentina whatsapp data should make the buying process as pleasant and straightforward as possible for your customers. This is also where you lay the foundation for long-term customer relationships. You can achieve this by offering interested contacts the opportunity to interact with you at the right times through the right channels (e.g. social media, website chats, phone, email, etc.). You can create more dynamism by using website and email personalization, sales and marketing automation, lead nurturing, lead scoring, and multi-channel communication.


The enthusiasm phase
The third phase is about helping your customers achieve their goals and solve problems in the best possible way. The happier your customers are, the more your company can grow with them. To do this, use various measures, such as a knowledge base or a chatbot for your customers. Proactive customer service as well as accessibility via multiple channels, ticket systems, automated onboarding, customer surveys and customer loyalty programs can help here.



How the Flywheel Model Works
The flywheel develops its momentum through energy input . This can be, for example, additional investments in certain departments, programs or strategies. Examples would be investing in an inbound marketing campaign, smooth sales processes, paid advertising, a customer referral program or a customer service team. By taking measures that increase the satisfaction of your existing customers, you feed the cycle with energy. Satisfied customers will talk about their positive experiences with your company and recommend you to others. This way, you generate new customers without much effort.


The dynamics of the circular model depend on three factors:

Once in motion, the wheel keeps turning and accelerates according to the energy it receives from outside. All factors that slow down or negatively influence the dynamics of your business cycle are considered friction. This could be, for example, a lack of communication between departments, opaque pricing or a complicated purchasing process. All of these friction points bring the buyer's journey of potential customers to a standstill and have a negative impact on the dynamics of the flywheel.