Best Practices for Abandoned Cart Emails That Will Increase Conversions

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Author:

Michael Wicker

published

August 1, 2024

abandoned cart emails
Have you ever gotten frustrated in at&t email list a brick and mortar store and left your full shopping cart in the aisle before leaving? The same scenario happens online, where the average cart abandonment rate is 70.19% across all industries.

Unlike a brick and mortar store, you don't have to restock your inventory, but you do need a strategy to recapture potential sales.

This is where abandoned cart emails come in handy to encourage customers to complete their purchases. However, knowing the best practices for abandoned cart emails is important.

So, how do you write an effective abandoned cart email? That's what we'll talk about today.

What is an abandoned cart email?
An abandoned cart email is an automated email sent to a lead who has placed items in their virtual shopping cart but left the site without checking out. It reminds them of their abandoned item or items and invites them to return.

What is the abandoned cart email conversion rate?
Abandoned cart email conversion rate is the percentage of consumers who receive these emails and purchase the abandoned items.

According to a recent study, the average conversion rate for abandoned cart emails is 3.66% . In some leading industries, such as food and beverage, sporting goods, and apparel, the average is twice as high.

Avoid people abandoning their shopping carts with Hello Bar
While you can always send an abandoned cart email (and we 'll show you how), it's easier to keep people from abandoning their items in the first place. Hello Bar can help you reduce lost conversions and save revenue.

An exit popup can work well as part of your abandoned cart email sequence. Create an exit popup from the Hello Bar, then assign it to your checkout page. That way, people reading your blog or browsing your product pages won't trigger the popup.

Avoid people abandoning their shopping carts with Hello Bar

Your visitor may think twice before leaving your site. This is the fear of missing out.

What are the most common reasons why people abandon their shopping carts?
According to research by Statista, there are several reasons for cart abandonment . The first three are related to high additional costs, account creation requirements, and issues with trusting credit card information.

Statistical research

From the list above, you can see that many of these issues are preventable. For example, you can fix difficult site navigation, slow loading sites, inappropriate shipping options, and checkout processes that are too long on your end.