Last but not least, there is User Generated Content , otherwise known as UGC. User generated content is very important to integrate into a content strategy, as it is original, credible and free.
This point is fundamental if your strategy includes the active participation of your users and you want go viral, make sure that people talk about it and that the users themselves do it for you by creating photos, images or videos.
photo contest 80desire for apples
An example is that of the well-known brand Pomì that has code number of philippines focused on the nostalgic note of its consumers. Recalling the 80s vibes that created a Photo Frame that remained imprinted in the minds of its participants and pushed a new audience to come into contact with the company for the first time.
Don't forget to comply with the Regulations or rely on a delegated entity to do it for you
online prize competition regulations
Online prize competitions are subject to the same regulations as traditional ones, that is, they comply with the Presidential Decree of 26 October 2001/430 , and with the Privacy legislation Legislative Decree 196/2003 , in addition, obviously, to the Civil Code .
The procedure to follow is the following.