Express Your Values in a Memorable Way

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A good value has to express the truth. It needs to express something that you can easily point to as evidence in day-to-day decision-making. If you state a value and it's hard for people to find examples of how you live up to it, it's probably a wish. It's something you'd love to be like, but you really are not living up to yet.

If you value protecting the environment, then say that. It’ll help guide the decisions your business makes, from where to source your materials to what kind of transportation your company uses—and most importantly, you’ll attract employees and customers who share your values.

If the thing you care about is generating revenue by any means thailand telegram data necessary, then that’s your value. State it and live it fully.

Being honest about who you are (even if it’s uncomfortable) is far better than pretending to be something you’re not. This way, you’ll attract people who value the same things as you and you’ll be swimming in the same direction, wherever that may be.

One of Close’s core values is “Build a house you want to live in.” It’s also the one most people on the team can quote without skipping a beat.

Why? Because it’s memorable, it’s relatable, and, most importantly, it’s packed with meaning. This one little phrase captures who we are as a business and how we make decisions. It’s not just a value; it’s a north star reminding us to prioritize long-term thinking before committing to a course of action.

That’s the magic of great core values: they’re not just corporate jargon. When done right, they’re almost like a mantra. Something people remember, repeat, and actually use. Because if no one can recall your values, are they really guiding anything?