What are Core Updates?

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In the fast-paced world of SEO, algorithm updates are crucial events that can significantly influence a website’s performance in search results. Among these updates, “Core Updates” play a key role. In this article, we will explore what exactly these updates are and how they impact a website’s rankings.

Algorithm Definition and Core Updates
To understand what Core Updates are, we greece number dataset to understand what algorithms are. Algorithms are complex sets of instructions and logic that search engines, such as Google, or apps, such as Instagram, use to determine the relevance and order of results, photos, stories or videos, displayed on a page. These mathematical formulas take into account a variety of factors to offer users the most relevant results.

At Google, these factors include keyword matching, content quality, site structure, page authority, and user experience. As users search and interact with results, the algorithms learn and adjust, continually refining the ranking criteria.

Core Updates are significant changes to search algorithms, or “relevance rules” implemented by Google and other search engines. These updates aim to improve the quality of search results by providing users with more relevant and accurate information.

Importance of Algorithm Updates
Consumer behavior is constantly changing, influenced by factors such as technology, culture, economy and society. These changes can affect the way people research, buy and interact with brands.

Imagine you're searching for information about a cake recipe on Google. You type "cake recipe" into the search bar, but the results that appear aren't what you were looking for. You try again, but you still can't find the recipe you need.

After a few failed attempts, you’d probably give up on using Google to search for recipes. After all, what’s the point of using a tool that can’t give you the results you need?

Google is one of the leading players in the digital market and, as such, is constantly monitoring changes in consumer behavior. The company uses these insights to improve its search algorithm, its products and services, and its marketing strategies.

Google strives to bring you the best results because it knows that if users don't find what they're looking for, they'll stop using the platform.

The Impact on Rankings
Core updates often bring with them substantial changes to ranking criteria. This means that what worked well before may not have the same positive impact after an update. It’s crucial to understand these changes in order to adjust SEO strategies accordingly.

Websites can experience significant fluctuations in rankings during and after Core Updates, this is called SERP Volatility. Pages that offer relevant content and meet Google’s quality guidelines may move up, while those that do not meet these criteria may lose positions. Understanding these dynamics is vital to maintaining robust performance. We’ve already written a post just about Volatility and how to know if it’s impacting your website, you can read about it by clicking here .