Ecommerce Lead Generation Tactics in 2025

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Author:

Michael Wicker

published

June 11, 2024

7 Ecommerce Lead Generation Tactics in 2019
With e-commerce accounting for over 20% of global retail sales, its potential as a distribution channel cannot be denied.

However, the competition is extremely crypto email list high as more and more e-commerce brands are emerging in every possible niche.

This is where effective eCommerce lead generation strategies come in. With targeted strategies, you can make your brand stand out from the crowd and generate lots of relevant leads for your business.

Want to know how it works?

Read this comprehensive guide to eCommerce lead generation to learn everything you need to know. Let's start with the basics.

What is lead generation in eCommerce?
Lead generation is the process of capturing the interest of potential customers and collecting their information for marketing purposes. Lead generation in eCommerce involves attracting and capturing leads for any business that sells products or services online.

A leader can be someone who:

Subscribes to your newsletter
Sign up for an online course or webinar
Provides contact information to access an offer or resource
Create an account on your site for a free trial of the product.
Simply put, a lead is anyone who shows interest in your business and provides their personal information. The moment they reveal their information, the lead is considered “captured.”

After this, marketers work with leads and convince them to become clients.

7 eCommerce Lead Generation Tactics That Actually Work
Here are some eCommerce lead generation strategies that will give you great results.

1. Run targeted social media ads
This is one of the eCommerce lead generation strategies that gives quick results.

Let's face it: With millions or even billions of active users, social media platforms are ideal for reaching large audiences. To put things in perspective, here's a visual chart showing the top social media platforms by number of users.

Social media platforms by number of users

Image via Statista

Facebook, YouTube, and Instagram are not only the largest platforms, but also the best for generating e-commerce leads.

Why?

According to a PYMNTS report, 43% of consumers browse social media platforms to discover new brands or products. The most popular products people buy through social media are clothing, beauty products, and food and beverages.

Products People Buy on Social Media

Image courtesy of PYMNTS

As you can see from the image above, Facebook and Instagram are the leading platforms for social commerce.

With millions of consumers actively searching for products on social media, advertising on these platforms should be your top eCommerce lead generation strategy.

So how should you use social media advertising to generate leads?

Here are some tips to get you started.

Use advanced targeting to reach relevant audiences on social media. Some options include behavioral targeting, lookalike audiences, retargeting, or demographic targeting.
Create ads with stunning visuals that will instantly grab the attention and engage your audience. Make sure your ads look like native content on the platform to get more engagement.
Write compelling copy that focuses on providing value and listing the benefits of clicking the call to action.
You can also use quizzes, polls, and other interactive content to engage viewers of your ads and drive them to your site.
Create calls to action that use powerful, actionable words and clearly direct people to the desired action.
Create dedicated landing pages for your social media ads where users who click on your ads will be redirected. Use compelling content and calls to action to capture leads from these landing pages.