Increased awareness of two brands:

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Maintain a reputation as a useful brand. Offer gifts and discounts not only after subscribing to your newsletter. Regularly send your customers exclusive offers, discount coupons, useful content, that is, everything that can be useful and increase their loyalty.
Set goals that you want to achieve with your email campaign. They should be specific, measurable, realistic, and have deadlines. Constantly analyze your progress and make adjustments to your email strategy.
Now you know the benefits of email marketing for business and how it works. We hope this article will help you increase your customer base, achieve customer loyalty, and increase conversion.About the client
«AllTools.ru" is the largest online hypermarket in the DIY sector in Russia: 17 years on the market, 800 stores across the country, more than 40 million site visits monthly, 2 million record orders per day, more than 14,000 brands are represented on the site, including private labels. Included in the top 5 in the "Home and Garden" category according to the Similarweb rating in 2023.

"VseInstrumenty has a huge in-house performance team, but we are constantly looking for new practices. In the spring of 2023, we were faced with the task of increasing brand awarenessINFORCE(our own brand) andAEG, for which we are the exclusive distributor.


It was clear that performance tools were not enough to cayman islands telegram data achieve this goal, and from the media, we only had experience working with bloggers.


That's why we turned to our colleagues from Ingate for their expertise. Our task was to test digital media, understand how to measure efficiency in this channel in addition to standard reach metrics, and also outline a development path in this direction ."



Maxim Yesefiev, Marketing Specialist, Advertising Department , VseInstrumenty.ru

Project objectives

INFORCE — automotive tools;

AEG - repair tools.

The main target metric is the growth of demand in Yandex Wordstat.

Project nuances