Did you know that internal links are not only good for SEO lead generation , but they can also reduce your site's bounce rate? They guide both search engine crawlers and site visitors around your site, helping them find relevant content.
The more your visitors find useful fishing and forestry email list content, the more likely they are to stay on your site longer. This is good news for your engagement, bounce rate, and lead generation efforts .
However, too many links or irrelevant links can overwhelm users and actually increase your bounce rate.
So limit the number of links and only link to pages that are truly relevant to the topic of the current page. For example, a blog post about mold prevention could link to posts about mold removal and testing.
7. Use exit pop-ups to your advantage
Exit Intent popups are triggered when a user is about to leave your site. You can use them to grab the visitor's attention one last time and encourage them to stay or take a specific action.
All you need to do is trigger the exit popup at the right moment. Too early and you risk annoying them and increasing your site’s bounce rate. Keep the design simple and visually appealing, like this exit popup design from Omsom.
Omsom Exit Popup
Image via OmSom
Here are some tips for customizing your exit intent popup :
Offer a discount or special offer to encourage the user to make a purchase.
Provide access to exclusive content, such as an email newsletter, ebook, or webinar.
Ask them to tell you why they are leaving or how you can improve your work.
You may also like:
22 eCommerce Optimization Tips That Will Dramatically Increase Your Conversion Rate
Email Popups - 13 Best Practices to Incredibly Increase Conversions
Strategies for creating a good user experience
We've provided some great suggestions for reducing your site bounce rate through UX. But how do you know where your site visitors are getting stuck, and how can you fix it?
There are tools that will help you do this, which we will discuss below.
User experience
Heatmaps and Scrollmaps
A Heatmap shows you where your visitors click most often. Red indicates the areas that are clicked most often, and blue indicates the elements that are clicked very rarely.
You can find out if there are elements such as a welcome panel, email collection pop-up, or registration form to get engaged.
The heat map will even show you if static elements are getting clicks.
Heat map
Image via Hotjar
Research a page with a high bounce rate. Where are people clicking? This can give you some insight into how to reduce bounce rates and convert site visitors into leads .
If your navigation bar is blue, people may get confused by the categories. If they click on static items, remove them or add a link to help them explore your site more deeply.
Meanwhile, a scrollable map shows you where people are paying the most attention to your page and where they're losing interest.
Improve your internal link structure
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