Ways to Use Calls to Action (CTAs) in Your Marketing Strategy

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Bicycle magazine
The offer is relevant, the call to action is simple, and the animated bar grabs your attention.

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Email Marketing for Ecommerce – 20 Tips to Increase Sales
18. Promote upsells and cross-sells in order confirmation emails to maximize sales
Cross-selling and upselling can help improve your e-commerce email marketing conversion rates. Tell people how to save money on multiple products or show how your products work forex email list together effectively.

This letter from Stein Mart brings together a variety of products that go together .

Stein Mart

And, of course, you will receive an accompanying discount.

Perhaps your customer needs new sheets but hasn't considered getting a whole new set of sheets. Why not start over?

Use changing seasons and other factors to bundle or recommend upsells and cross-sells. The more effort you put into your email and offer design , the more conversions you'll get.

19. Use abandoned cart emails to increase ecommerce conversions
People abandon their carts all the time. They get tired of filling out forms, they get distracted by other things, they doubt the price , I hate it.

You can target these people with follow-up emails. Say something like, “Hey, X item is still in your cart. Interested?”

Add a discount on abandoned items to further increase your conversion rate.

Here's an example of an unsubscribe reminder email to subscribers that reminds them to take advantage of the 10% discount.

don't forget your discount code

Image from really good letters

20. Reduce the hassle of sending emails manually with automation tools
Why waste time sending emails manually when you can use marketing automation tools to schedule your emails?

Consider the best automation tools that take into account user data and work well with personalization and segmentation strategies. However, you must monitor the actions to avoid sending spam-like emails.

According to a report from ZeroBounce, 78% mark an email as spam if it looks like spam. You don't want your business email to end up as spam!

21. Send emails calling for re-engagement
Likewise, you can re-engage people who haven't opened or interacted with your emails in a while. Start with a subject line like, "Hey, are you still interested in hearing from us?"

Provide them with a discount code, free shipping, or some other incentive to get them back as customers.

You can also re-engage with customers who opened your emails but did not convert on your offers. Send them a follow-up email thanking them for reading your emails and offering a new incentive to buy.

Here's an example of a "We Miss You!" email offering a free cash transaction.