You can view MRR information:

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ROAS helps to evaluate the results of launching an advertisement, several interrelated advertisements, a keyword, i.e. it works comprehensively. The value of this indicator is compared with 100%. If:

ROAS > 100%, then the advertising is profitable, while when the indicator is 200%, then the business earns 2 rubles of income from 1 ruble spent;
ROAS = 100%, then the profit from the campaign and the investment in it are equal, that is, the payback is 100%, but the investment does not bring in income;
ROAS < 100%, then advertising is operating at a loss, for example, when the indicator is 30%, this means that the company invested 1 ruble in the campaign and received 30 kopecks in income.
How to find out ROAS?
In Google Ads, you can set the desired ROAS for your advertising spend. To do this, go to the Target ROAS for Advertising Strategy and set the necessary settings. The algorithm will work to achieve the set ROAS for the selected conversion.

In Google Analytics, ROAS data is available under Traffic Sources - Google Ads - Campaigns, but only if eCommerce reporting is set up.

The ROAS value does not need to be calculated manually, as in the case of ROI. Simply select "Clicks" in the report settings and the "Return on investment in advertising" column will be displayed in the data table.

To determine ROAS in Yandex Direct, you need to cayman islands telegram data know the same numbers as when calculating ROI. That is, go to the report "E-Commerce" - "Orders".

Monthly Recurring Revenue (MRR)
This is a significant indicator for subscription platforms. MRR is the price paid by visitors per month of using the program.

Calculation formula:

MRR = number of clients * average revenue per client for a given period (ARPU).

Based on MRR, regular income for the year is determined. To do this, the resulting value is multiplied by 12.


in regular financial statements;
in customer payment statements;
in the CRM system.