Newsletter Topics: Tips to Create Your Own Topics in Under 1 Minute

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That's pretty compelling, isn't it? If you buy a lot of sports equipment, you want to protect your bank account. Great headlines often ask questions the marketer already knows the answer to. This sets up the rest of the email pop-up for success.

But that's not enough. We need visuals to get the gist of the headline across to people.

Visual content
Visual content can make or break your email popup . You're not on the side of including an image, but we highly recommend it. We're naturally drawn to photographs, illustrations, and other graphics. In fact, using AI to retouch photos can greatly improve visuals and engage visitors.

To spice up our email popup , we are going to add an image that relates to the headline. In other words, we mirror the headline so that the reader recognizes it as relevant.

Visual content

See what we mean? We have clean, crisp stock photos of all kinds of sports equipment. You can use your own images or search for stock photos - whatever suits you best.

Value Proposition
The headline and image are great, but we're not done yet. Now, we need to send home the value proposition.

So far, we've only hinted at the lead magnet we have in store for our fictional audience: a way to save money on exercise equipment. With the body content, or subheading, we need to spell out exactly what people who sign up will get.

If you are vague, your audience will not know what exactly you are offering. And because of this confusion, they will ignore the offer.

Here's what we came up with:

Value Proposition

In this case, I gave readers two reasons to subscribe. First, they get my lead magnet—a pricing guide to help them avoid overpaying when they could find a lower price—as well as weekly coupons. Pretty compelling, huh?

Call to action
We're almost done, but we haven't written a call to action. The call to action phrases you use will determine whether your audience fills out this field with their email addresses. This is so important.

We can use as many calls to action as fronk oil email list you want. The possibilities are endless. And later, we'll show you how to A/B test your calls to action so you find the best wording for your audience.

But now we'll look at one of our favorites:

Call to action

We like this type of call to action because it's written in the customer's voice and paraphrases the lead magnet. Plus, it's energetic and punchy.

Don't use something generic like "Subscribe" or, worse, "Submit." Be creative with your calls to action.

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13 Email Pop-ups Best Practices and Examples for Incredible Conversion Increases
We've created our own email popup , but how can you ensure you're creating the most effective popups possible?

Our 13 tips and best practices will help you maximize the effectiveness of your email opt-in campaigns. We've also shared a few other pop-up examples to make sure you're well-prepared for your audience.

1. Your email pop-ups should contain one powerful call to action.
If you try to use multiple calls to action, you will either confuse your audience or irritate them.

You may have heard of a phenomenon known as analysis paralysis. When people are faced with too many options, they often close off.

It's like looking at a closet full of clothes and thinking, "I have nothing to wear." It's not true, of course, but it feels true because you're overwhelmed by too much choice.

Since you have to get dressed in the morning, you will eventually recover from this form of analysis paralysis. However, your readers have not taken sides to sign up for your email list to subscribe .

This doesn't mean you can't have multiple calls to action on your site. We'll discuss this later, but for now, just stick to one call to action per email popup . And make sure it's powerful, compelling, and click-worthy.

2. Your email pop-ups should have an attractive design.
Consumers respond well when they encounter aesthetically pleasing design. You want your audience to see your elegant email popup and take note.

Colors, images, font choices, and other elements should flow together smoothly. Let's take a look at an example of an email popup from Optimonster.

OptinMonster's email welcome popup impresses with its clean design, high-quality imagery, and color scheme that perfectly matches the company's branding.

The popup is easy to read and navigate, making it attractive to new subscribers. Optinmonster is a great example of creating an eye-catching welcome email popup that is impossible to miss.