What does conversion rate mean?

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You can do the same for any other conversion rate. Just replace total transactions with total email signups, webinar attendees, or any other metric. You can also replace total site visits with total page visits for a given web page.

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What is Conversion Rate Optimization gmx email list for Websites?
Once you know your conversion rate, you'll want to increase it. That's natural. Conversion rate optimization (CRO) refers to the process of improving every element of your website so you can increase conversions.

Even the smallest detail can impact your conversion rate. For example, the background color of your CTA button can make the difference between convincing people to convert or not capturing it at all. A/B test different colors to see which one works best for your audience.

2018 05 24 08 23 58 WindowWhat is Conversion Rate Optimization for Websites?

You see this all the time in brick and mortar stores. For example, store owners use placeholders to highlight products they want to sell. They may include a large sign advertising a discount on those products.

Because end shelves are more visible than long shelves, they are more likely to attract customers.

The same concept applies to your website. The benefits of conversion rate optimization include more sales as you guide shoppers toward their desired goal.

It’s also a guessing game—at least at first. When you first start the CRO process, you don’t know what will resonate with your audience, so you make an educated guess.

However, as you gather data, your guesses become more informed. You begin to understand your audience, their needs and desires, making it much easier to deliver the right offer at the right time.

Why is conversion rate important?
Why is conversion rate important?

Benchmarks are essential for any business. We'll look at the benefits of conversion rate optimization soon, but first you need to know why you're measuring conversion rate in the first place.

Imagine for a moment that you are the owner of a buffet restaurant. You serve numerous dishes on warming pans in the center of the restaurant, and guests help themselves to what they want.

If you are not careful, you can easily ruin your business.

For example, if you cook tilapia and put it on a hot pan for your guests to eat, you want to know how many of your guests actually eat the tilapia fillets. If no one eats the tilapia fillets, you're wasting money on fish that ends up in the trash.

Every time someone puts in a tilapia fillet, that's a conversion. Your customer saw and accepted the offer. So you made money on that fillet. Ideally, you want to know what ratio of customers are taking tilapia fillets so you know how many to make each night without wasting money.

The same goes for websites. You need to know how many people are taking your offer versus the number of people visiting your website.