Use case 3: Gift emails such as coupons

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Sending gift emails using CRM's email integration function is effective in improving cancellation rates. Gift emails are a way to provide customers with coupons and other benefits via email. Sending such emails can create an opportunity for customers to become interested in your company's services and products again.

A company that operates multiple sports healthcare email list gyms introduced a system that automatically sends emails to members who have not used the gym a certain number of times through CRM data analysis. By preparing multiple gift options and message texts for each customer and continuously sending customized emails by selecting gifts and message texts that suit each customer, the company achieved some success in reducing the cancellation rate.



4 points to consider when choosing a CRM for email marketing


Some companies that are considering introducing a CRM for email marketing may be unsure of which system to choose. Here, we will explain four important points to consider when selecting a system.



High email deliverability
When using CRM as an email marketing tool, it is important to ensure that emails are delivered to customers. Therefore, when selecting a system, pay attention to the high delivery rate. Cloud-based services are relatively inexpensive to use, but since delivery errors from other companies may affect your own delivery, it is important to check the service provider's response in advance.

On the other hand, on-premise services that use a dedicated sending server have the advantage of being less susceptible to errors from other companies and achieving higher email delivery rates. Another important point is that they comply with Gmail sending guidelines.