What is a house list?

[subornaakter20]

What is a house list? Explaining the advantages and disadvantages, how to create it, and how to use it
2023-06-14(Updated: 2024-12-28 )
Email Marketing

If you are involved in sales or marketing, you may have heard of the term "house list." A house list is an effective list for increasing the success rate of sales activities and marketing, but do you know what exactly is included in it?

This time, we will explain in detail about the items to be included in the house list and the points to note when creating and managing it. We will also introduce tools that are useful for email hotmail email list marketing using house lists, so please refer to them.



Table of Contents [Hide]

1.1. What is the difference between the house list and the lead whitelist?
1.2. What is the difference between a house list and a cold list?
2. How do I use the house list?
2.1. Lead Nurturing
2.2. Reviving dormant customers
3. Success stories of using house lists to create business opportunities
3.1. Example 1: Detecting customers with a high purchasing potential through nurturing measures using MA
3.2. Case Study 2: Using house lists to nurture leads by industry and generate hot leads
4. Benefits of House Listing
4.1. Efficient sales increase
4.2. New customer acquisition
4.3. Less susceptible to external factors
5. Disadvantages of House Listings
5.1. It takes time and effort to create and manage
5.2. Proper management is necessary even after creation
6. Procedure for creating a house list
6.1. Set the items to be included in the list
6.2. Organize information
6.3. Adding information to a list
7. Key points for creating a house list
7.1. Don't include too many items
7.2. Update information regularly
8. Tips for using the house list
8.1. Clarify the purpose of using the house list
8.2. Understand the degree of customer purchasing intent and order probability for your company
8.3. Don't forget to check the response to your communication
8.4. Manage using tools tailored to the customer
9. If you want to send emails from your house list, go to Alala Message
10. Summary


What is a house list?


A "house list" is a list that contains information about potential customers (leads) collected through marketing and sales activities such as events and websites.

For example, this includes inquiries from forms, requests for information, exchanging business cards, companies with which you have had previous dealings, etc. See below for examples of lead information.

Company Name
Industry/Business type
Name of person in charge / Department
post
Payment Provider
Email address / Phone number
Approach History
Content of communication (customer's concerns, situation, etc.)
Probability of receiving an order
By properly accumulating this type of information within your company, you will be able to communicate appropriately with existing leads and customers once you reach a plateau in acquiring new leads, and seize new business opportunities.