Digital Marketing for Industries: everything you need to know for the success of your business

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Investing in communication strategies is a way to make your company more relevant in the online scenario and, consequently, sell more. Therefore, putting Digital Marketing actions for Industries into practice can be a differentiator in an increasingly competitive market.

Despite gaining more and more space with technological advances, digital transformation and even globalization, when we talk about Digital Marketing for Industries, many doubts arise. After all, the focus of communication strategies is not the end consumer, but rather other companies.

The form of communication used must be planned differently, especially if you are looking to better invest the resources available for your marketing plan. Therefore, knowing how to prioritize your actions and campaigns — in addition to making them more precise — can be a differentiator to stand out in the market.

So, how about learning more about this topic? By applying Digital Marketing actions for Industries, you are likely to achieve even better results for your business. So, keep reading, clear up any doubts you may have and learn how to put this strategy into practice. Check it out!

What is Digital Marketing for Industries ?
Digital Marketing aims to produce actions that are compatible costa rica whatsapp data with the reality in which we live, whether with the use of CRM (Customer Relationship Management) tools or SEO (Search Engine Optimization) techniques. Some sectors, however, have some particularities — and this is the case of Industry.

When we talk about companies that practice the B2B (Business to Business) sales model, for example, the strategies cannot be the same as those used by those seeking to impact the end consumer (B2C). Therefore, the concept of Industrial Marketing has gained and continues to gain more and more ground.

In practice, Industrial Marketing is a set of more segmented strategies to meet the growing demands of this sector. Just as an e-commerce seeks greater digital relevance with a better ranking on Google, for example, the idea of ​​Industry is to achieve the same objectives, but taking into account its peculiarities.

Industrial Marketing must use specific strategies for the segment
A pharmaceutical company, for example, will not try to convince the end consumer of that medicine to buy it and trust the brand. Its strategy needs to be focused on convincing pharmacies, hospitals and doctors to use or recommend its products.

One of the goals is, for example, to use Inbound Marketing practices through RD Station to create an even closer relationship with customers — in this case, other companies — and, consequently, increase the conversion and loyalty rates of a business. The idea is to adapt some of these concepts to the reality of this sector.

Therefore, thinking about Digital Marketing strategies for Industries is becoming increasingly necessary for those seeking better results in different areas, from sales to relevance within their market segment. With the actions applied correctly, it is possible to have excellent returns even with little investment.

How important is it to invest in Digital Marketing for Industries?
Advertising is essential for any company to reach its target audience, for example. However, with changes in behavior within our society, Digital Marketing has become the main channel of communication between brands and consumers, and in the Industry, this subject should not be treated any differently.

By producing relevant content, being active on social media, and other strategies, your company can better engage with consumers — who, in this case, are other companies. In addition, it becomes possible to differentiate yourself in an increasingly competitive market.

This differentiation involves showing customers the advantages and differences of your business, attracting potential consumers and, of course, establishing your brand as an authority within your market. Social media, for example, has become an excellent communication platform, a very effective way to speak directly to your audience.

It is no wonder that the Social Trends 2019 study shows that 96.2% of companies are present on social media. Of these, 62.6% consider this strategy to be very important for organizations. So why ignore these numbers? Digital Marketing for Industries is a growing trend for those who want to be successful.

The sector is updating itself as a whole — with concepts such as Industry 4.0 and the Internet of Things becoming more relevant. So why not take this modernization to marketing strategies as well? Furthermore, it is an excellent way to expand business possibilities even in a period that is not so favorable economically.

After all, at the beginning of 2019, Brazilian industry recorded its lowest share in the country's GDP since 1947, with just over 11% of economic activity in Brazil. At a time when resources are scarce, it is increasingly essential to use Digital Marketing for Industries and optimize your actions and campaigns.

When we talk about Industry, profitability and cost-benefit are key words for the success of any company. By applying this concept to Marketing, it is possible to determine, for example, the ROI (Return on Investment) and, thus, identify which strategies work best and generate the best results based on your objectives and goals.

How does this strategy relate to your sales?
But what is the relationship between Digital Marketing and sales in the Industry? Absolutely! Because strategies are not designed just to promote your brand without having a purpose behind them. The goal is to generate truly effective results for the company's objectives. Some steps make it easier to visualize this relationship. Check it out!

Attraction
By making your company more relevant, for example, in search engines and on social media, you can attract more visitors to your pages. This makes it easier to find information about users and identify which ones could become leads and, in the future, consumers of your brand.

Relationship
Next, a relationship between the company and the customer begins. At this stage, the goal is to convince the customer — through relevant content, efficient service and engagement on social media, for example — that your brand should be taken into consideration in the purchasing decision process.

Sale
With information about users and an established relationship, your Sales team's work becomes much simpler. After all, it is now possible to identify the right time to offer a certain product and/or service to the customer, increasing the chances of closing another deal.

Analysis and monitoring
By analyzing metrics and data, you can identify which strategies are working and which ones need to be changed. In other words, improvement work needs to be ongoing. This way, you can take actions aimed at customer retention when the indicators show, for example, how many customers stop buying from you.

What factors should be considered when applying this strategy?
To implement Digital Marketing strategies for Industries, some factors must be taken into consideration. Since the sales model generally occurs in B2B, it is necessary to follow some concepts so that the actions are applied correctly in the different communication channels.

Know your target audience
Understanding who you want to impact is essential. As we mentioned in the example above, the focus in Industrial Marketing is not the end consumer, so you need to identify who you want to convince to buy your products and/or services. Behavior, preferences, challenges and goals: all of this must be taken into consideration.

This way, you ensure that your actions — whether a paid ad or a blog post — are more efficient. In other words, that they can have a more precise impact, generating, for example, a higher ROI.

Produce truly relevant content
Unlike the B2C audience, when we talk about business-to-business sales, it is essential to understand the level of depth of the content your customer is looking for. Investing in the production of content that truly adds some kind of value is essential for your strategy to work correctly.

After all, the audience you want to impact already has a greater knowledge of the market in which you operate. Therefore, the content needs to really add something positive to that user's daily life. You need to invest in rich and relevant content.

Present numbers and results
The customer you want to impact with your Digital Marketing actions is looking for the best business conditions, that is, focused on numbers and results. Therefore, focus your production work on “proof” that your product and/or service is, in fact, the best option on the market.

In addition to listing the advantages and differences of your company, it is ideal to present situations in which customers of your brand achieved better results with your products, for example. Or, data that proves the efficiency of what you are offering, in short, indexes and numbers that validate your offer.