Optimal email newsletter delivery time

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The optimal delivery times are as follows, although they may differ depending on the target user demographic, as described below.

Between 8am and 11am,
office workers and students are more likely to check their emails on their smartphones during their commute. Commuting time is one of the best times to send email newsletters.
13:00-15:
00: Emails are checked during lunch time, when leads for commercial real estate people have a chance to take a break, so the open rate is likely to be high. Also, many people check their emails when they return from lunch, so this is a good time to target this time.
9pm to 11pm,
before bedtime, is also a good time to send out email newsletters. It's also the time when people can read them at leisure after the day is over and they're relaxed.
However, if your target audience is office workers, this time is not appropriate as they often go out drinking and alcohol is consumed.
Also, sending out newsletters late at night is likely to lead to complaints, so be careful when sending out newsletters late at night.




The optimal delivery time varies depending on the target user group.
The optimal delivery time varies depending on the target user demographic.

Understand your user base and deliver your content at appropriate times.

We will introduce the optimal delivery times for each target.



If the email newsletter target is company employees
If you are an office worker, before going to work or when you go home

For business people, delivery during commuting hours is effective. During the commute, people tend to use their smartphones to open their inboxes to gather information or check work.

Therefore, the best times to go are around 8:00 to 9:00 before people start work, and around 17:00 to 20:00 after people leave work .

We also recommend lunchtime, between 12:00 and 13:00 . Many people will have finished work and are eating while looking at their smartphones.



If the email newsletter target is students
For students, it is best to go between 8am and 11am when school starts , or between 9pm and 11pm when school or part-time work ends.

However, since students are used to carrying smartphones and check their emails at many times of the day, it is said that there is no need to be too concerned about the delivery time.



If the email newsletter target is housewives
The best time is between 1pm and 3pm when you've finished your housework and are taking a break , or between 9pm and 11pm when you've finished your housework.

It is best to avoid early mornings and evenings as these are busy times for meal preparation.