Try designing an email newsletter! Make it easy to read with HTML

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2018-10-04(Updated: 2024-12-28 )
Email MarketingEmail Delivery Basics

Even if an email is delivered safely to the recipient, it is meaningless if the recipient does not read it.

Especially for promotional email newsletters, the open rate of the email is linked to the purchase rate, so it is extremely important that readers read the email.

If you are going to send out an email manufacturing email list newsletter, you want it to contain content that will be read by the recipient.

It is said that email design has become a very important point these days in order to make an email newsletter one that people will read.

Many of you may be wondering, what is email design?

Until recently, email newsletters were mainly text emails or deco mail for mobile carriers, and were primarily text-based emails.

However, with the recent spread of smartphones and the development of large-volume data communications, an increasing number of companies are sending newsletters via HTML email.

This time, I would like to explain in detail how to use HTML email to create a design that is easy for readers to read.









Table of Contents [Hide]

1. What is HTML email, which makes it easy to design email newsletters?
2. How to design an email newsletter?
3. Use a template to design!
4. How to make your email newsletter more readable! Design points
4.1. Don't use too many images
4.2. Use appropriate font size
4.3. Don’t use too many colors
5. Effectively promote your products through the design of your email newsletter! We recommend a convenient email distribution service.
What is HTML email, which makes it easy to design email newsletters?
First of all, HTML email refers to email that contains web page-like elements in the email body.

Just like a web page, you can use CSS and HTML tags, so you can specify the text color and size, as well as customize the layout and add images and videos to the email you send.

*CSS may be displayed differently depending on the environment, such as the email client used to receive it.



With text-based email, you have to convey information to the recipient with just the text, but a major advantage of HTML email is that it allows for visual appeal.

You can make the parts you want to impress stand out by changing the text color, adding decorations, or embedding images.

HTML email is an email that can be freely designed and easily made an impact on the reader.