What is segmented delivery?

[subornaakter20]

2018-11-08(Updated: 2024-12-10 )
Email Delivery Basics

We answer some frequently asked questions about segment delivery.



Table of Contents [Hide]

1. What is segment delivery?
2. Method of segment delivery
2.1. Distribution via the system administration screen
2.2. Delivery using XML files
3.Effects of segmented delivery
What is segment delivery?
Segment delivery is an email marketing technique loan officer email list in which emails are sent to targeted customers selected from a distribution list based on certain criteria .

This is also sometimes called segmented email or extract delivery.

For example, you can use this when you want to limit the target audience, such as only women in their 30s or only those who have purchased within the last six months, and send emails with content that will appeal to those targets.





How to deliver segments
In order to deliver segments, you first need to prepare customer data.

Prepare the necessary attributes from your company's customer management tool, CRM, business card management app, etc.

Our products that are equipped with segment delivery functionality allow for segment delivery in two ways.



Distribution via the system's management screen
With the email distribution system " Arara Message ," you can set conditions on the administration screen when creating an email, extract segments, and send the email.




For example, if you are announcing a direct sales event for a beauty serum in Tokyo, you could segment customers by "female," "Tokyo resident," and "purchase date within the last six months." If you want to include a coupon in the thank you email after a visit, try extracting segments by "visit within the last week" and "purchase amount."