Why your company should invest in digital

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You've probably heard a lot about investing in digital , right? However, few people can justify this initiative in a concrete way, so that it's clear how your business can grow with it. In other words, it's important not to invest in digital just because everyone else is doing it, but to understand what benefits this action will actually bring to your business intelligence.

According to a survey by the agency We Are Social, in partnership with HubSpot, seven out of every 10 Brazilians interviewed discover new products through Google searches. This means that the showcase of new brands is already digital and, to be found by your target audience, you need to be part of this movement.

How is your company performing in the digital environment? Have you ever tried to norway number dataset or even start a digital plan for your business? It's time to think about it! Check out some reasons below that show that it's time to invest in digital to win and retain more customers.

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1. Because investing in digital builds and strengthens presence
Channels like Google and Facebook offer tools to help you create and strengthen your digital presence. And if you don’t make the most of them, you’re losing customers!

However, it is not enough to simply put your company's address on Google My Business or create a Facebook page , for example. Having a website is still a fundamental strategy. In addition to being an exclusive space for your business, the website is the basis for valuable campaigns and strategies to attract more customers and increase your relevance. And, therefore, it is essential to think about its elements.

It is known that the first Google result has 33% of all traffic related to that term. In other words, it is time to think about how to format your website so that it is relevant to these keywords that are being searched for. This is called SEO (Search Engine Optimization).



Metrics such as click-through rate (CTR), for example, are used by Google search engines to rank your website. And for this to be optimized, it is important to invest in making your website easy to navigate and use. A good website must be responsive , that is, navigable on all devices.

2. Because it qualifies your audience, increasing your ideal customer base
Investing in digital means also investing in content . Depending on your business, adding relevant information is what you need to attract customers. And the way with the greatest potential return for this is by having your own blog .

Perhaps not everyone knows about your product or service. Or, if they do, they may not even feel the need or desire to consume it. Therefore, make the most of the marketing tools and your own website to create your company's blog and generate useful and relevant content. This way, you not only attract customers who are close to making a purchase, but you also qualify your audience and prepare them to consume what you have to offer.