Tips to Increase Your Engagement Rate

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How to increase engagement rate?

Ask questions : This will increase the flow of comments. Let participants express their suggestions or tell how your device was useful to them.

Introduce gamification : game elements medical practice email list keep readers engaged with your post for a long time. For example, they can describe past events using emoji or come up with a funny status.

Make collections and instructions : they are much more likely to be forwarded to friends or added to bookmarks. Useful materials want to be distributed, discussed and returned to later. Due to this, the publication rates improve.

Chat in the comments : Your participation in discussions will attract more users. As the number of comments increases, the metrics also improve.

Create content that meets the needs of your target audience , taking into account the characteristics of its representatives. Then new members will join your community, and current ones will not unsubscribe.

Optimize your subscriber base : low interest in publications may be due to a large number of inactive accounts. Or, after the giveaway, new members came to you, but the content of the community publications does not suit them. Determine whether they are part of your target audience, and if so, accept their wishes.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients

Frequently Asked Questions about Engagement Rate
The engagement indicator allows you to clarify some points related to trading through social networks, but the truth of the findings is not guaranteed. You should not rely on this metric when selling

What ER can be considered good?
There are no uniform criteria for assessing engagement. In most cases, the ER indicator is said to be low if it is < 1%, and high if it is > 3.5%. However, you should not compare your ER with the standard value. The best characteristic of the attractiveness of content is given by studying the dynamics of ER over different periods.

Analytics services can also be useful to find out how your ER compares to communities with similar characteristics. This data can be used to create and optimize content marketing strategies.

Don't forget about the possibility of ER or ERR falling due to growth in reach or number of subscribers. This is inevitable, because the larger the audience, the more difficult it is to meet their expectations.

The main task is to study trends and strive to make the content interesting to subscribers. It is important to know how they rate articles, how often they comment and share them. Focus on publishing materials that attract the most attention.